Why Mark?

Authentic brands gain trust by having simple, clear messaging supported by strategic visual solutions.

I’m here to help you achieve this by discovering your value, understanding your audience and finding the most authentic ways to connect with them.

BRAND STRATEGY

Vision and evolution

With over 20 years’ experience in marketing and graphic design, founder Mark Horton has worked with some of the world’s biggest brands to bring their stories to life.

  • Now he’s taking a more holistic approach, using his in-depth knowledge of branding to create bespoke solutions, drawing on his passion for and experience of the entertainment industry.

    Lack of brand strategy can lead to wasted time, poor execution and demoralised teams. MARK helps businesses set themselves up for success, deploying the latest optimised processes and automation tools to help you share your true value and achieve your goals.

    Alongside a network of trusted creative and marketing experts, Mark applies his knowledge and expertise to help brands discover what’s at their core, communicating their unique proposition more authentically and effectively.

DESIGN

Creative expertise

Mark has been working in marketing and graphic design for over 20 years, going freelance back in 2006 before founding MARK in 2023.

  • Mark’s design work has taken him all over the world, working with national brands and global organisations, and supporting entertainment professionals from actors to photographers.

    But brand strategy has always been at the heart of everything he does when creating visual solutions for his clients.

    More recently, Mark has been expanding his knowledge of the latest AI techniques and tools that can automate business processes and help turbo-charge marketing efforts, from design and animation to social media engagement.

    See more of Mark’s design work at fridayfreelancer.com

MEMBERSHIPS

Industry recognised

Alongside his extensive industry knowledge and creative expertise, Mark has several industry-recognised memberships and accreditations.

  • THE CHARTERED INSTITUTE OF MARKETING

    In 2019, Mark completed a Digital Marketing Qualification with CIM, providing valuable insights and formalising his credentials in planning campaigns, customer insights, and digital marketing tools.

    DESIGN BUSINESS ASSOCIATION

    Mark is a long-time member of the DBA, whose primary objective is championing effective design and promoting its value. They offer members the latest industry insights, resources and tools including access to accredited expert consultants.

ENTERTAINMENT BUSINESS

Insider knowledge

Mark’s lifelong love of drama has seen him in front of and behind the camera, whether featuring in hit TV shows, co-writing films or working as an executive producer.

  • In 2020, Mark co-founded the Premier British Acting Academy, offering the best in drama and speech training for actors.

    By delivering high-quality online training that’s accessible to all, the team provides acting professionals with access to amazing educational content – inspiring and enabling them to gain a foothold in the entertainment industry.

    Mark believes that drama can have a truly transformative effect on people’s mental health and wellbeing, no matter what level, and aspires to bring it to as many people as possible.

SPORT

Winning mentality

Mark had great sporting success at local, national and even international level. He now applies this dedication and winning mentality to everything he does.

  • Whilst he no longer competes, Mark applies this dedication and winning mentality to his work, always looking to do the best he can for his clients and looking for opportunities to take their business to the next level.

Make Your Mark:

Develop a strategy that captivates your audience

Get in touch to see how MARK can help

(+44) 0117 471 6515