Why outsourcing works: The S-Cool Story
When S-Cool, a Bristol-based IT educational company, needed urgent design support, outsourcing to Mark Horton didn’t just solve an immediate problem – it transformed their approach to creative strategy and delivery.
From tactical support to strategic partnership
The relationship began because S-Cool’s in-house design team was overwhelmed. As Marketing Lead Rob Driver explained, "Outsourcing design work was a concern for us at first as we were used to carrying out all our creative work in-house, but our designers were tied up with major projects and we needed to act fast. Mark immediately put our minds at ease with a portfolio of great past work, and we started with smaller tasks like adverts."
These early successes quickly built trust, leading to larger collaborations, including the design of a national industry newspaper."By outsourcing, we turned the newspaper project around in just two weeks, exceeding client expectations," Rob said.
Mark’s approach extended beyond immediate needs. He focused on understanding S-Cool’s broader goals, spotting opportunities to enhance their brand and deliver scalable solutions. This success paved the way for a game-changing website overhaul.
A digital transformation
What began as a corporate website redesign evolved into a sophisticated platform connecting students to S-Cool’s vast online resources. The project demonstrated the power of combining strategic thinking with technical expertise, delivering real business value and enhancing S-Cool’s digital presence.
Why it worked
● Strategic insight: Mark aligned design solutions with S-Cool’s long-term objectives.
● Seamless execution: From tight deadlines to complex projects, delivery was smooth and professional.
● Scalable Solutions: Projects grew from tactical tasks to strategic initiatives.
● Tangible Results: High-quality work earned client praise and strengthened the brand.
Key takeaways
S-Cool’s experience highlights the value of choosing a partner who brings more than technical skills. Strategic insight, combined with reliable execution, can unlock new opportunities and drive long-term success.
If your team is at capacity, outsourcing to the right partner – one who can see the bigger picture – can make all the difference. Let’s discuss how we can help achieve your goals.